Market Research that informs strategy

The client was a small North East producer in the food and drink sector. They had been in existence for over 20 years, during which time they had built a national reputation for a quality product. Recent changes in the market prompted them to look at their strategy and consider positioning themselves to better meet the demands of a new segment that had the potential to threaten their target segment.

Aethos Management Consulting designed a market research project to gauge perceptions to the company’s brand across a wide range of stakeholders and to explore options for the future. By canvassing the views of both customers and industry experts and using a mix of quantitative and qualitative research, Aethos was able to build up a comprehensive picture of perceptions of the brand, identify key threats and opportunities and produce a series of recommendations for future courses of action.

These recommendations were taken on board by the company’s Senior Management and used to inform changes in their marketing strategy.


A practical approach to meeting GDPR

Our client was a small business in the service sector. As with almost any business, they relied on the use of personal data for both marketing and operational activities. Personal data was held in a variety of databases, spreadsheets and filing cabinets. These data assets had grown organically over time, as had the company’s data security and data management policies.

Following an initial consultation, Aethos Management Consulting produced a brief report summarising the company’s readiness for GDPR. Gaps were identified and risks highlighted, with recommendations given to address them. The company accepted these, commissioning us to assist them in training their staff, updating their policies and procedures and ensuring that the risks surrounding their use of personal data were mitigated.

Our approach of providing easy-to-use tailored resources and working with relevant personnel within the business rather than imposing a generic solution ensured that this was very cost-effective for the company and resulted in an effective transfer of knowledge.